The twitterverse was a flutter today as news broke that Pharrell Williams will be teaming up with Woolworths on a new campaign or
So let me start off by saying that I am a big Pharrell Williams fan!Truly talented,wholesome,fresh and definetly a fashionista of note!The same can be said about Woolworths lol.
So over the past few months or so Pharrell has had a huge influence on pop culture here with his mounty hats and his cool style/”SWAG”.
Which I’m sure has played a big role on Woolworths choosing him for these campaigns(nothing confirmed wrt what kind of campaigns its going to be).
My question, however, as something else that has also been doing it’s rounds on the twitterverse is, should we be choosing international artists over our local artists’? See my previous blog post, http://intheloopwithcoco.blogspot.com/2015/03/aka-and-george-avakian-go-at-it-on.html?m=1 , where AKA calls George Avakian out about Ace Hood’s perfomance at one of his events.
This isn’t the first time that Woolworths has used internationally famous people to be the face of one of their campaigns, they have previously used celebrities such as Victoria’s Secret Models Joan Smalls and Candice Swanepoel.Should we be un – Happy about this lol or should we hope that this will give a nice opening for South African Designers’ to work hand in hand with such a big name such as Pharrell Williams in the fashion business?
What are your thoughts?Sound off in the comments section below.
Pharrell Williams will be taking on the role of Style Director in collaboration across a series of sustainability-focused projects.